Through her unique framework, Carissa supports and empowers women in individual therapy, group healing spaces and mentoring. She supports women who want to move through emotional pain and difficulties and who want to resolve stress and trauma so that they can awaken their authenticity purpose and meaning.
We are so excited to have Carissa featuring in Issue Three of Her Umbrella Magazine!
Trish Mears is thrilled to be part of Her Umbrella Magazine Issue 3. “It is such a great publication, celebrating the amazing women in our community and I’m humbled and excited to be part of the next issue”.
Trish is Manager, Marketing, Communications and Events at Best Practice Software, one of Australia’s leading medical software companies, with its Head Office here in Bundaberg. She was recently awarded a Lifetime Achievement Award by the Bundaberg and District Chamber of Commerce. “The Bundaberg Region is a wonderful place to do business, but it’s also a wonderful place to bring up a family, with a strong sense of community”.
She has also been a Marriage Celebrant for the past six years and MCs many major events, including the visit by His Royal Highness The Prince of Wales last year (where Paul Beutel captured this photo of Trish MCing). “Community connections are the glue that hold our region together” Trish said. “I love helping create and foster those connections. As individuals we can do a lot, but when we work together we’re unstoppable”.
"Networking is the single most important part of selling anything - yourself, your vision, your business. "
It seems like it would be straight forward, but we all know that becoming successful is not as easy as it looks. It’s likely that you don’t have much money to invest in marketing, so what can you do in the meantime?
Here are 5 things you can do for FREE to start and grow your business:
• Create a brand with an obvious message and be consistent. Ensure you have a consistent brand message across all platforms including your website and social media channels.
• Develop a simple marketing plan and stick to it. Take time to learn about your customers and how your brand can solve their problems.
• Utilise the power of word of mouth. Current and past happy customers are your greatest advertisements. Word of mouth marketing costs nothing and is irreplaceable as an asset.
• Pay attention to social media. We cannot express the importance of this enough. Consistency and focus is important and these all need to reflect your brand.
• Network like a crazy person. Join in networking events, engage with other businesses online and do not be afraid to pitch your business to anyone and everyone.
For more information go to the Networking Events section on our website or Leave some feedback on the Her Umbrella Facebook page and tell us your tips for free advertising.
Of course though, if you've met me...you know I'm an overachieving workaholic, so while helping my clients was
wonderful... it wasn't the end!
I had to help EVERYONE! ... and so evolved Her Umbrella Magazine.
So here we are, a group of passionate women, crazy enough to believe in ourselves and each other.
And we believe in you!
She is the Treasurer of the Zonta Club of Bundaberg and was also Event Organiser for the recent ‘Your Life, Your Choice - Workshops for Women’ held at CQUniversity which will become an annual event. She also adheres to the Financial Planning Associations code of ethics, is the Wide Bay chapter Treasurer and has previously been the Chapter Chair.
We are so excited to have Naomi writing for us!
We used their customizable templates to create eye-catching animated posts to get us noticed. We posted our designs to all our social accounts with one click or scheduled them to go live later. We also analysed our engagement, measured our success, then refined our posts for optimal results. Ripl also provides expert advice for your specific business type and recommendations on what to post.
I'm so excited to announce our Business Woman of the Week is Samara Flynn from Lemonade Press Copywriting !!! .
Inspired by local creatives, Samara endeavours to empower women to achieve success in the creative industries through strong and authentic copy. Why? Because she gets it. She's got paint all over her best tights, cried because her layer cake went wonky in the car, and had a tantrum because her overlocker stitch was not right (ever) and she has felt relieved when someone actually wanted to buy the thing she had put her heart and soul into. .
Selling shit is HARD and Samara wants to make it easier for people who, like her, are passionate about what they do. .
Congratulations Samara! We love what you do!!
Put yourself out there! Tell EVERYONE what you do!!
You’ve come up with an amazing idea for a product or service. You’ve gone as far as building a website and creating a prototype, but now it’s time to get the word out. You want customers, and you also want everyone to know what you’re doing.
Maybe you already have a few people paying for your services. But just because a few bucks are trickling in doesn’t mean your business is really out there in the world.
Don’t worry- there are a million ways to let the world know about your awesome new company.
But don’t limit yourself to startup-friendly events. There are other opportunities in your town, city, or state like parades, homecoming events, university ceremonies, or even local bulletin boards.
3. Start a Super Cool Blog (like this one!)
Think content marketing is a strategy you should think about down the road? Think again. Companies like 37signals and Crazy Egg have created super helpful blogs that put them on the radar screen. These companies don’t just have great products—they’re also leaders and resources in their fields. They provide extremely valuable information.
If you write well, offer honest tips, and put your sales-y pitches aside, your blog and website content can attract all sorts of visitors. Plus, if you write about other companies you admire and explain why, you might get a little attention from them too. (do you see what we have done there?)
If you want to get the word out about your company, you’ve got to... well... get the words out.
Love & Umbrellas,
Katarina & Karina
Her Umbrella is an exciting new opportunity that provides support and guidance for women with a desire to succeed in either well established, or brand new, small businesses.