HER UMBRELLA MAGAZINE
KICK START YOUR START UP
KICK START YOUR START UP
All I've ever wanted to do was help people (women specifically) and I've always loved having businesses.
But I understand the struggle, the self doubt, the uncertainty of how to make my business a success. This led to my marketing company. I wanted to help women take their dreams and make them into reality.
Since launching my marketing company I've had the privilege of helping women not only grow their businesses but also their confidence, strength and determination to succeed. This has been the most thrilling part of my journey so far.
Of course though, if you've met me...you know I'm an overachieving workaholic, so while helping my clients was wonderful... it wasn't the end!
I had to help EVERYONE! ... and so evolved Her Umbrella Magazine.
So here we are, a group of passionate women, crazy enough to believe in ourselves and each other.
And we belive in you!
- Her Umbrella
In the recent years there has been an influx of people ditching the 9 to 5 and starting their own small business. It can afford you a great work life balance and financial freedom. But not everyone has had the luxury of attending University to learn the ins and outs of running a business. Sure, you may be the best seamstress on the block or able to craft a table from concrete. But that won’t guarantee your success.
To get started you will need to refine just what it is you are going to sell. It may be something you love and have a passion for or it might just be a skill you have learned or an industry you have experience in. But the most important part and often the most overlooked task is determining the viability of your product or service. Spending some time doing your due diligence before going to far in the process of startup will save you so much heart ache and funds down the track and give you the best chance of your business surviving.
Once you have determined the viability of your brilliant idea now you need a plan. According to the Bureau of statistics, more than 60 percent of small business cease operating within 3 years of starting. What ASIC found was that 44% of businesses suffered poor strategic management, 40% has inadequate cash flow and 33% suffered from trading losses. Most of this can be avoided with the right strategic planning.
It’s easy to get caught up in what needs to be done RIGHT NOW as opposed to what we need to do to get where we want to be. And that’s where a business plan comes in.
Think of it as a road map…if you don’t know the streets, you won’t know how to get there. Your business plan is the same. Sure, you know you want to end up with a million-dollar business known all over the world. But how exactly are you going to reach that (somewhat lofty) destination?
Business plans are also a must when discussing finance with banks, financial institutions or investors. No one will work with you without seeing your plans for success clearly mapped out. They are already seeing the end game;
they simply want to see their return on investment. And with a well thought out business strategy you will be able to show that.
Being an entrepreneur is no easy job. It requires passion, perseverance, people management skills, and a great deal of patience. The most important thing you need to remember is that everything takes a certain time to bear fruits.
A Multipassionate Life
WHEN WOMEN SUPPORT EACH OTHER INCREDIBLE THINGS HAPPEN
Starting an online magazine is no easy feat as Katarina Wurzbacher knows only too well. Katarina created Her Umbrella Magazine when she grew frustrated with the lack of support services specifically for women who want to start a small business.
As a full time working single parent with two teenagers, Katarina was no stranger to hard work but was determined to live her dream. She undertook every class and attended every course she could get her hands on. Eventually signing up to study marketing and finally opening her own agency.
It didn't take long however for Katarina to realise that living her dream was not fulfilling enough. She not only wanted to help herself, she wanted to help others. She especially wanted to help women in similar situations realise that they too can live their dreams, and Her Umbrella was born.
Her Umbrella now has nearly 5000 followers on social media and encompasses 4 separate businesses with 9 women contributing to the magazine.
Katarina has also been nominated for Bundaberg Chamber of Commerce New Business of the year, Micro Business of the year and is a nominee for the Ausmumpreneur Business Awards.
Her Umbrella not only provides a monthly magazine but also support services for small businesses including marketing, photography, coaching and event planning. Along with their newly established Her Umbrella Academy, where women can go to learn all the tools they need to succeed in an entrepreneurial world.
You have to believe it to achieve it. Once upon a time I thought those words were just some cheesy feel good motivation mojo people used to make themselves feel good. You know that #mondaymotivation stuff. I now however, stand corrected. After studying at the feet of some business greats (aka reading books and listening to hours of podcasts and audiobooks), studying a business diploma specialising in Entrepreneurship and launching my own brand and online course, I know that belief is everything. If you don’t believe in yourself, you won’t take the action required to even start and see if you have what it takes and where you can go.
Jack Delosa agrees and he has some weight behind his words being a Gen Y self-made millionaire and founder of the Entourage, an online educational platform for entrepreneurs. “Absolutely everything around us was once an idea,” he said. “It was once an idea in the mind of an everyday person who not only had the courage and the belief to instigate that idea,
but then the perseverance the dedication to see that idea
through to something that’s now in our everyday lives.” This is what I discovered on my own personal entrepreneurial journey and launching my own course. You can have the best content, the fanciest website and the greatest funnels, but when it comes down to it, you have to believe in yourself to start, to create, to grow and finally to launch and the beauty is once you do, you really do have lift off and a new world awaits.
Angela is an educational entrepreneur, creating change in our education systems, by supporting parents, teachers and principals seeking to empower children and transform their pedagogy and practices. Angela has created an online course for parents, founded an educational non-profit organisation and runs an annual Education Leadership Summit.
Motherhood & Business
BY AMY EVERON
THE NOSTALGIC WICK
As any good circus performer would know, you’ve just got to get the basics right before you throw the balls in the air. If you don’t chaos will reign supreme!
Same for me - only my balls have two arms, two legs and heart beats! If I don’t manage my timing, the balls just don’t perform as they should. You get my drift. My balls need good timing - I can’t be creating stunning little honey pots of divine smells when the only thing I can smell belongs in a nappy! If I don’t have the right timing, and I add too many balls into the air, I’m likely to have them all hit the floor with me in the middle of them!
Allocating time into pockets is vital - some for my house, my husband, my kids and my business, in no particular priority, is vital to make my circus work.
The most important thing is flexibility. Those of us who have had the pleasure of bearing offspring know that their built in radar does not align to your rigid timetable, and they haven’t worked out that if they eat when you ask them to, get dressed when you suggest, etc, will lead to a very happy mummy. That comes as they grow older - it’s then called manipulation!
I wouldn't have my world any other way ♥️
THIS INSPIRED LIFE
BY TASH HERBERT
THIS INSPIRED LIFE
It’s a scam....
That’s what so many people told me when I first decided to take the plunge into the world of Multi-Level Marketing (MLM). Simply put, MLM is a system for selling goods or services through a network of distributors.
Let me give you a little bit of background on the situation...Whilst on maternity leave, I was unexpectedly made redundant from my corporate position as a Youth Worker (which was a 9 to 5 job!). In that moment everything stood still. In that moment I realised the disadvantages of working for somebody else. I felt unable to control my finances along with other important aspects of my life. It seemed like I was never going to get the chance to be the top dog of a company; the CEO. The universe was about to prove me wrong.
Being a stay-at-home mum is the most rewarding thing in the world but it's
not all rainbows and butterflies. I lost my sense of purpose, my passion and the sense of who I was as a person.
As a result I became very isolated until one day I noticed a friend of mine on social media. She was in the same position as me; a stay-at-home parent with two young children. She was banging on about her excitement for this “new” thing that she had started. It got the better of me so I asked her what she was up to; what had changed. She had joined a network marketing business. That is when I found the light at the end of the tunnel.
With minimal financial outlay, I quickly and easily became the CEO of my own independent franchise!
These days I get to choose WHO I work with, WHEN I work and WHERE I work. Yep, you will see me work from the beach or the local coffee shop. I have met some of my dearest friends along the way. Joining MLM has made me a better mum and a happier partner because I’ve regained my self-confidence.
If a small town country girl like me can do it, then anyone can!
MARKET YOUR STARTUP
"Networking is the single most important part of selling anything - yourself, your vision, your business. "
Launching a start up is exciting. You had a dream and it has finally come to fruition. It seemed like a good idea at the time right? So what now?
Now you have to reach enough customers, gain enough clients and actually earn enough money to grow your business to be the massive success you were obviously meant to be. But how?
It seems like it would be straight forward, but we all know that becoming successful is not as easy as it looks. It’s likely that you don’t have much money to invest in marketing, so what can you do in the meantime?
Here are 5 things you can do for FREE to start and grow your business:
• Create a brand with an obvious message and be consistent. Ensure you have a consistent brand message across all platforms including your website and social media channels.
• Develop a simple marketing plan and stick to it. Take time to learn about your customers and how your brand can solve their problems.
• Utilise the power of word of mouth. Current and past happy customers are your greatest advertisements. Word of mouth marketing costs nothing and is irreplaceable as an asset.
• Pay attention to social media. We cannot express the importance of this enough. Consistency and focus is important and these all need to reflect your brand.
• Network like a crazy person. Join in networking events, engage with other businesses online and do not be afraid to pitch your business to anyone and everyone.
For more information go to the Networking Events section on our website or Leave some feedback on the Her Umbrella Facebook page and tell us your tips for free advertising.
We held a Wellness Expo in a rural high school as a way of generating a small income. He assured me that I could do this with such raw confidence that it never occurred to me that I couldn't. So I did. Did I make any
money? No. Did the Expo succeed in all the other ways that were important? Yes. The experience was invaluable in a completely different way than I had anticipated.
For the first time in a long time, I realised that I was a person that could do things. I was the someone in the sentence... "Someone should do
something about this." A simplistic concept on paper but it was like
waking up to discover I had a super power. I watched other people work
with this same coach and they held events, workshops and successful
gala nights. Nothing was as perfect, polished or financially beneficial as
the ideals we had constructed in our heads but that was irrelevant. Things had happened because a few people had a conversation, shared an idea
and took action towards it. It was a game changer.
And so, buoyed up by a small slice of triumph and a large serve of hope
and naivety, my husband and I decided on opening a yoga studio. It
happened during a rare weekend away when the luxury of being in a new place and the delicious feeling of being away from the less glamorous realities of our everyday life intoxicated us. Suddenly it didn't seem like such a hard or unrealistic goal. There was no good venue to teach pop up yoga
classes in our area. So we would make one. Just like that. We didn't know why we hadn't done it before.
BAM! The decision to change our lives made over the space of a cup of
coffee in a Sunshine Coast AirBnB.
Then we came home and it seemed hard again. Except not too hard- there was too much excitement and hope in the air to let the difficulties or details faze us. With the sure conviction that we would, we forged ahead and
jumped all the hurdles that rose up in our way. On December 27th 2017
we decided on a Hot Yoga Studio in the coastal suburb of Bargara, about 15 minutes drive from the city of Bundaberg. On the 17th of February
2018, the doors open to the aforementioned Happiness Hot Yoga and
What happened in the month and a half that separated those two defining dates?
Stay tuned and I'll fill you in next month. So much can happen in the span of 31 days- that is a truth I've lived for sure.
CONFESSIONS OF A SMALL TIME BUSINESS OWNER
The thing that makes people take drastic action to change their
circumstances is different in almost every case. Some people have a dream that they have been planning for years. These inspired souls are motivated by moving towards pleasure/positive outcomes in their lives. This is a great way to be! Since our WHY dictates so much of our WHAT in the present moment, fueling your actions on clearly defined big picture goals is a fantastic way to get yourself out of bed in the morning.
I'm not one of those people.
I'm one of the other kinds of people. My tribe and I are motivated by moving away from pain. In my particular case, I got sick. Not a cold or flu kind of sick and not the life threatening kind of sick either (thank goodness) My digestive tract rebelled. I had intense nausea, fatigue, debilitating stomach cramps and an intimate relationship with the porcelain thrones in my house (and everywhere else too) for months on end. While my job didn't directly cause my illness, it contributed. It got bad enough that I was willing to change my job, my lifestyle and my diet.
I walked away from what had seemed up to this point a rather linear career progression. I hadn't planned on making any, let alone ALL of the changes I did in my life. I was scared- launching out into uncharted territory was a far cry from the comfortable lifestyle I was used too. I was good at my job. I had money to pay my bills. I had lots of super people and hobbies in my life. But none of that was worth getting sick again. I was scared of the consequences and costs of changing but I was much MORE scared about what would happen if I didn't.
So I left my secure, well paying job in education and decided to open a small business. I knew next to nothing about what I was doing. I had to borrow money. I knew I would be putting my household (me, my husband, our 8 year old son) under financial pressure as I fumbled through it. I knew there would be stress, uncertainty and the very real danger of failure. So why was I doing this again?
Before I completely jumped ship on my life, I took 6 months off on long service leave. I was very lucky to have an accommodating boss and a supportive family and spouse. During this sabbatical from my normal life, I met a business coach through a workshop I took on a whim. I decided to work with him for a few months.
Pacific Coffee Co
Since beginning this magazine gig we have rediscovered the importance of being frugal and not spending money on (unnecessary for the moment) office space. Instead we have spent countless hours at Pacific Coffee Co.
Not only does it have delicious coffee, tea, food and amazing staff but it is also the perfect place for business planning, quiet writing or client meetings.
Pacific coffee Co is open from 6:00 am to 6:00 pm and is definitely one of our favourite places to be!
Pacific Coffee Co has everything we want!Delicious coffee, tasty cakes and free